OUR MISSION 

"A concerted effort to recruit, support and engage women sport coaches is important in so many ways! Data supports that same identity role models matter for girls' self-perceptions, confidence, and inspiration to name a few! Girls rarely get a same identity role models in sports, and that needs to change!"

"I'm old enough to have ONLY had women coaches when I was a younger athlete and I'm thankful for, and changed by, their leadership. Sports consistently proves itself to be one of our most effective frameworks for leadership, character, and socio-emotional development.  When we have a major institution like youth sports with leadership that is only about 15% women, we are missing critical voices, perspectives, and role models that would benefit all kids." 

"Coaching can serve as a springboard into leadership roles outside of sports, helping girls and women develop their communication skills and build their confidence. A future with more girls and women coaching sports means a future with more women leaders, which is why the work of the Women's Coaching Alliance is so important."

"All of us are more successful in relationships and careers when we learn at an early age how to compete and achieve goals as a team.  The lessons learned in sport are invaluable.  Having more women involved in a young girl’s life especially in sports sends the message that anything is possible."

“Because we have a wealth of untapped human potential that has not been provided the same opportunities. As a man, if I truly value diversity, equity, and inclusion then I need to take a close look in the mirror and recognize I've done more to benefit from this paradigm than to change it."

"Getting more women involved in coaching sports will help women develop the leadership skills and confidence to be strong and impactful leaders in our organizations, institutions, businesses, and communities. Seeing more women in coaching roles will help everyone recognize, respect and value women as leaders in all areas of our society."

"Women coaches offer diverse perspectives, insight and advice to their athletes."

"Excluding half the population in any profession means you're leaving out half the talent. Women have the drive, talent, knowledge and passion to coach as much as any gender does. Athletes truly appreciate their coaching environments reflecting society."