The Women's Coaching Alliance was founded in honour of the late Doug Friedman. Doug was a dedicated husband to Pam, and an incredible father who was committed to his beautiful twin daughters Katie and Kylie. Through their journey in sports Doug naturally became an advocate for female coaches as positive role models not only to his daughters, but for youth across the nation.

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Today, Katie, Kylie, and Pam carry on Doug's legacy through the Women's Coaching Alliance to connect female athletes with coaching opportunities in life, and in sports.

Doug's charismatic and loving nature will be with us for years to come.

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Pam, we thank you for your strength, bravery, and commitment to women in sports.

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To Katie and Kylie, your dad is proudly watching over as you both grow and become leaders in life and in sports through the Women’s Coaching Alliance. 

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